| DATE AND TIME: | 20 August 2026 10:30am Afghanistan | 11:00pm Maldives, Pakistan | 11:30pm India, Sri Lanka | 11:45pm Nepal | 12:00pm Bangladesh, Bhutan | 12:30pm Myanmar | 1:00pm Thailand | 2:00pm China, Malaysia, Mongolia, Philippines, Singapore | 4:00pm Papua New Guinea | 5:00pm Fiji |
BACKGROUND
Technical and Vocational Education and Training (TVET) has become a critical enabler of economic growth, workforce competitiveness, and sustainable development over the Asia-Pacific countries. As industries continue to evolve in response to digital transformation, green transitions, and emerging technologies, TVET institutions are expected to produce highly skilled graduates who are responsive to the changing demands of the labor market. However, despite significant advancements in quality assurance, curriculum innovation, and industry partnerships, many TVET institutions continue to face persistent challenges in public perception and institutional recognition.
Across many countries, TVET is still perceived as a secondary educational pathway compared to traditional academic education. These misconceptions often influence learners' career choices, parents' decisions, employer confidence, and policy support. In an increasingly competitive education landscape, TVET institutions must go beyond delivering quality education; they must effectively communicate their value proposition, demonstrate their impact, and establish a strong institutional identity that earns the trust of learners, industries, governments, and society.
Managing the TVET brand is therefore no longer limited to marketing or promotional activities. It is a strategic leadership function that encompasses institutional identity, reputation management, stakeholder engagement, quality assurance, digital presence, and organizational culture. A well-managed institutional brand reflects the institution's commitment to excellence, innovation, employability, and responsiveness to industry needs while strengthening public confidence and enhancing institutional sustainability.
For the 16 member countries of the Colombo Plan Staff College
(CPSC), strengthening institutional branding presents a strategic opportunity
to elevate the profile of TVET across the region. As governments continue to
pursue TVET reforms, internationalization, and stronger industry linkages,
effective brand management can support learner attraction, employer
confidence, strategic partnerships, and regional collaboration.
This
webinar provides a platform for TVET leaders, policymakers, communication
practitioners, and institutional development experts to exchange knowledge and
good practices on managing institutional brands in the TVET sector. Through
discussions on strategic positioning, stakeholder engagement, and reputation
management, participants will gain practical insights into strengthening the
visibility, credibility, and long-term sustainability of their institutions.
FOCUS OF THE WEBINAR
This webinar examines the strategic role of brand management in strengthening the reputation, visibility, and competitiveness of TVET institutions through effective leadership, stakeholder engagement, and institutional positioning.
It reflects the following Sustainable Development Goals (SDGs):
SDG 4: Quality Education - strengthening institutional excellence by enhancing the visibility, credibility, and quality of TVET systems.
SDG 8: Decent Work and Economic Growth - promoting public confidence in TVET to develop a skilled and employable workforce that responds to evolving labor market needs.
SDG 9: Industry, Innovation and Infrastructure - fostering stronger collaboration between TVET institutions and industry through strategic positioning and institutional partnerships.
SDG 17: Partnerships for the Goals - encouraging collaboration among governments, industries, development partners, and educational institutions to strengthen TVET systems and institutional sustainability.
Discussions
will explore key themes such as institutional identity, brand management,
reputation building, strategic communication, digital engagement, employer
and industry perceptions, stakeholder experience, and the role of leadership
in positioning TVET institutions for long-term success.
OBJECTIVES
- To enhance understanding of brand management as a strategic function in strengthening the reputation and competitiveness of TVET institutions.
- To examine effective strategies for institutional positioning, stakeholder engagement, and reputation management in the TVET sector.
- To promote innovative approaches to strategic communication and digital engagement that strengthen public confidence in TVET.
- To foster collaboration among TVET institutions, policymakers, industry partners, and communication professionals in advancing institutional excellence and sustainability.
TARGET PARTICIPANTS
This webinar is designed for TVET institutional leaders, policymakers, communication and public relations officers, quality assurance practitioners, curriculum developers, faculty members, researchers, institutional planning officers, industry partners, and development organizations from CPSC member countries. It also targets professionals responsible for institutional development, stakeholder engagement, and organizational communication who seek to strengthen the visibility, reputation, and competitiveness of TVET institutions.
DATE AND TIME
The webinar is tentatively scheduled on August 20, 2026 from 2:00 PM to 4:30 PM (Philippine Standard Time) and will be conducted via the CPSC Zoom Platform with simultaneous live streaming through Facebook Live.
PROGRAM MANAGEMENT
Webinar Supervisor
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Webinar Moderator
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Resource Speakers
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