In an effort to improve the impression of stakeholders on the Technical Vocational Education and Training (TVET), the Colombo Plan Staff College and the Office of the Vocational Education Commission (OVEC), Government of Thailand, jointly organized an In-Country Program on “Image Building Mechanism and Strategies in TVET” held from November 24-28, 2014 in Det Udom Technical College, Ubon Ratchathani, Thailand.
Overall program supervision was under the helm of the CPSC Director General Dr. Mohammad Naim Yaakub, while Dr. Paiboon Saiyawongs acted as Program Coordinator, complemented by the Local Coordinator, Mr. Rangsan Thepmondhri, from the Bureau of Policy and Planning, OVEC.
The inauguration, held on November 24, 2014, was graced by Mr. Niyom Saengwong, Director of Det Udom Technical College, who affirmed that the training program will definitely help Thailand’s TVET sector as it creates strategies to cope with the needs of skilled manpower in the country and the promotion of TVET image. He further added that the College Directors, administrators and instructors from the different technical colleges in the country must be aware of the image of TVET in order to promote TVET in line with the government policy and the direction of the country. Through TVET image building, the number of vocational students is hoped to increase to serve the needs of Thailand’s manpower that will further lead to the competitiveness of the country.
Dr. Tanompong Panich from the Faculty of Business Administration, Rajamangala University of Technology Thanyaburi (RMUTT) shared his insights on the strategies in building a corporate image for TVET and how to maintain its identity and reputation.
At the end of the program, the 25-strong participants presented their strategic action plans for TVET institution image building and promotion, with Dr. Naim giving guidance and suggestions on how TVET institutional image can have a stronger impact in Thailand.
Another important part of the program was the National Seminar on “TVET Image Building: Stakeholders’ Perspective” which was attended by a total of 154 TVET administrators, policy makers, academic professionals and experts. It provided timely opportunity to share knowledge and experiences on the status of image building and management in TVET institutions of Thailand, lessons learned and unresolved issues. The cross-fertilization and churning of ideas among the academic and the practitioner fraternity during the seminar would help in framing suitable recommendations for implementation by the TVET sector of Thailand resulting in the strengthened cooperation and increased satisfaction among stakeholders in the country.